A bit of context (the useful kind)

I’m best known for my work in brand photography. But even there, the real work was never just about images. It was about helping people:
– see what actually matters
– articulate their story without contorting themselves
– make decisions they didn’t need to second-guess later



Over time, it became clear that clarity was the foundation…not the bonus.
So my work expanded into strategy and mentoring.
Not as a big dramatic pivot.
Just as the next obvious step.
(When the foundations are solid, everything else gets easier. Imagine that.)