What to Wear for Your Brand Photoshoot | How to Dress for Confidence, Connection, and Your Unique Brand
Are you wondering what to wear for your brand photoshoot, when you want to be seen as who you truly are?
You’re not just choosing clothes.
You’re choosing how you want to be seen.
And if your brain spirals every time you open your closet? You’re not alone.I’ve seen it so many times: standing in front of a mirror before a brand shoot, holding three dresses, thinking…
“Is this too much?” “Too boring?” “Too me?”
There’s pressure to look professional, feel confident, stay on-brand. Be stylish-but-not-too-stylish, and somehow still feel like yourself. But here’s what I want you to know:
This isn’t about getting it perfect.
It’s about getting it aligned.
You’re not dressing for the camera.
You’re dressing for the woman your brand is becoming, and aligning to your dream customer, also known as ICA, who is your centerpiece to all your marketing by the way. Here is a useful article if you want to know more about what it is and how to create an ICA avatar.
When your outfit reflects that version of you, the one who feels clear, grounded, magnetic… the photos don’t just look good.
They resonate.
1. Start with Your Brand Energy, Not a Trend
Before you pull anything from your wardrobe, pause.
Ask yourself:
- What’s the energy (or brand words) of my brand? (Calm, bold, earthy, luxe, playful, grounded…?)
- How do I want people to feel when they land on my website or Instagram?
- What do I wear when I feel most like me?
Your outfits are part of your visual language.
They speak before you say a word.
So let them speak your truth — not just what’s trending.
Pro tip: Revisit your brand moodboard or create one. Look for textures, tones, and silhouettes that reflect your brand’s essence.
2. Choose 2-3 Looks That Show Your Range
You don’t need ten outfits. Just a few that capture different aspects of your brand and personality. I recommend:
- Your signature look – what you would normally wear to meet a dream client
- Your behind-the-scenes vibe – cozy but intentional (think working from home)
- An elevated everyday look – perfect for headers or “hero” shots
Pro tip: Add layers; a linen shirt, a cardigan, a scarf, to shift the mood without needing a full change.
3. Think Texture, Not Just Colour
Soft knits, structured blazers, flowing silks, worn denim, linen. These textures bring depth and warmth to your images. They help your viewer feel the photo, not just see it.
Flowy fabrics, soft knits, structured blazers, linen shirts, statement jewelry, each element adds depth and dimension to your photos.
Say yes to: linen, cashmere, cotton, matte silks
Say no to: shiny polyester, busy prints, neon colours
As for colours.
Stick with colours that align with your brand aesthetic and your skin tone.
Avoid super busy patterns unless they’re part of your visual identity.
You can wear complimentary colours to your branding. Or to not be ‘too branded’ and overuse your brand colours, just pick accessories with your brand colours.
Neutrals, earth tones, soft pastels, or bold hues, just make sure they complement your visual brand and make you feel radiant.
Co-ordinate colours with your brand’s palette to ensure a cohesive and polished look across all visuals. Not too matchy-matchy, but harmonious across your site and socials. This makes your gallery feel fluid and consistent.
Word of caution here. If you are not sure about your brand colours, or these might change in the near future, opt for neutral colours, which will not clash with any future colour brand changes.
Pro tip: Tiny stripes or logos can distort on camera, unless they’re part of your brand identity, best to skip them.
4. Wear What Makes You Feel Grounded + Gorgeous
This is the most important piece.
Because if you’re tugging at your top, adjusting your waistband, or feeling like you’re “dressing up to perform,” trust me, that discomfort shows.
Try everything on, ahead of time.
Move around. Sit. Breathe. Ask your body: “Do I feel like me in this?”
Pro tip: Bring a backup top or two. Sometimes the piece you didn’t plan becomes the one you light up in
5. Add Meaningful Details + Props
Your favourite ring. A journal you always write in. A handmade mug. A bold lip colour that makes you feel powerful. These aren’t just accessories. They’re anchors.
They bring you into the frame.
They turn your brand shoot into a visual story.
Example: If you’re a breathwork guide, bring your singing bowl. If you’re a coach, maybe it’s your vision board or oracle cards. If you’re a designer, your sketchbook or iPad.
6. Match the Mood of the Location
Your outfit should feel natural in the space.
If we’re shooting in a sunlit studio, you probably don’t want stilettos and a blazer. For a cozy café, soft layers and natural textures make more sense.
Pro tip: Think of your outfit as part of the scene, not separate from it.
Final Truth? You Can Break Every Rule
There’s no “right” outfit for a brand shoot.
There’s only what feels right to you.
Wear what makes you walk differently.
What makes you exhale.
What makes you say, “This. This is me.”
Because your brand shoot isn’t a performance.
It’s a celebration.
You’re not becoming someone else. You’re finally letting yourself be seen.
TL;DR: What to Wear for Brand Photos that Feel Like You
- Start with your brand energy, not fashion trends
- Choose 2 – 3 versatile outfits that show your range
- Use texture and tone to create depth
- Wear what feels good in your body (not just what looks good on a hanger)
- Add personal details + brand-relevant props
- Align with the mood of your shoot location
Trust yourself, you know what feels like home
Ready to Feel Seen?
If you’re a soulful solopreneur, creative, or coach ready to elevate your visibility and show up in your full expression; I’d be honoured to guide you through a brand shoot that feels aligned, empowering, and deeply you.
Book a free discovery call – RIGHT HERE
Or grab my free Photoshoot Confidence Guide, with tips on what works, some useful insider tips, on how to look good, mindset tips, and more.
